CTN Consulting

Website Planning Tips

Here are some tips you may find helpful as you begin the website planning process:

Content

Once you have established your target market, your content should reflect how you can help those specific clients. A suggestion would be to visit online communities and group to listen to what your potential clients needs are. Your content should be a reflection of this and how you may help.  What results can they expect after using your services?

Layout and Design

In terms of layout and design, put some focus on what a visitor sees when they first land on your site.  This will assist in heightened engagement.  It takes approximately eight seconds to captivate an audience. It’s estimated that up to 50 percent of visitors will leave in the first eight seconds.  The look and feel should engage your audience to want to stay on your site.  Easy navigation is also important so that the visitor does not get frustrated and leave if they are not able to find what they are looking for.

Blog vs Static Site

As a new coach, are you looking to build your community and increase your outreach?   Having a mailing list subscription list form will help you build that community and audience.  A blog with frequent updates is highly advantageous for any coach to get your coaching message out there. By sending valuable reliable information to your targeted audience,  a coach will build relationships and credibility   Search engines love them too! Due to blogs having more current content compared to a static site, it is best for Search Engine Optimization (for example, your Google ranking).

Bonus Tip: Ensure that your contact information, an RSS feed and mailing list sign-up form are easily accessible from anywhere on your site.

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