CTN Consulting

Social Networking dominates Email

Checking e-mail is no longer the primary pastime of the online user. Per a recent study released by Nielsen, approximately 23 percent of our online time is spent on social networking sites versus 8.3 percent on email. (Last year, it was 15.8 and 11.5 percent respectively)

“Despite the almost unlimited nature of what you can do on the Web, 40 percent of U.S. online time is spent on just three activities—social networking, playing games, and emailing—leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin, in a statement.

Playing games surpassed email, which according to this study, on average takes up about 10 percent of our time. (and yes, Zynga, the creator of the popular Facebook game Farmville, makes up a large part of this statistic!)

What are your thoughts on future social networking statistics? Will it be even higher a year from now? We would love to hear your thoughts on where this social media phenomenon is heading.